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Merit Professional Coatings

Merit Professional Coatings

Challenge

Merit Professional Coatings is a company based in Florida that specializes in Painting, Wallcovering, and Waterproofing services. Unlike so many other contractors, Merit offers a wide variety of services and has a history of important, sensitive tasks that were completed with precision and professionalism. Merit also provides franchising opportunities, allowing independent contractors the chance to expand their businesses and join with Merit.
Merit not only wanted to convey their experience and professionalism through their website, but also wanted to recruit potential franchisees.

Solution

The Merit website speaks to contractors as well as those seeking franchise opportunities. It offers an intuitive, user-friendly interface while staying clean and professional looking. It offers graphics, videos, and a photo gallery as both a means of effectively advertising their impressive project history as well as franchise opportunities.