Matrix Fixtures is a leading manufacturer of a full range of store fixtures, specializing in custom designs for chain-wide delivery. Matrix's impressive list of clients includes E-Trade, Hard Rock Cafe, Mikasa, Sun Glass Hut, Sprint, Target and many others. The challenge was to design and develop a site that represents the client's entirely unique designs and core competencies, as well as their commitment to excellence in every engagement. Additionally, the design needed to help smaller, single fixture clients understand that this is not an area that Matrix services, thus saving both Matrix and these clients time.
Matrixfixtures.com utilizes a unique and custom graphic element that takes an image of one of the client's store locations and first traces/highlights the fixture components of the image before the entire image is actually revealed. Custom inner pages were designed page by page, much like a magazine layout, with each image and content location placed to represent the same care which Matrix gives in its work in their own client fixture projects.
"Matrix serves a broad range of clients with a wide range of custom fixtures. Our work is creative, and our attention to meeting the client's specific needs is unique. We wanted the new site to very much reflect us and our business philosophies. Axxiem took the time to understand our business and the time to custom design the new site to meet our specific needs. We are very pleased with the new site and have already heard many good things from our clients."