Neurogen had a significant business challenge and needed an immediate and significant brand overhaul. They wanted to show the world, and in particular the investment community, the restructuring and change of focus the company had undergone. The goal was to find a buyer or significant investor.
Axxiem designed a modern and engaging new look for the site, which highlighted two (down from six) therapeutic areas of focus. The site was built very quickly and was up in time for the company's key event. Ultimately, a partner was found and Neurogen was purchased by Ligand Corp in 2009.