Challenge
The New York Biotechnology Association is a not-for-profit trade association dedicated to the development and growth of New York State-based biotechnology-related industries and institutions, and to strengthening the competitiveness of New York State as a premier global location for biotechnology/biomedical research, education and industry. The challenge was to build a user-friendly site that could be positioned as the go-to place for everything biotech in New York.
Solution
Axxiem created a site that was more intuitive in design, making the wealth of information and resources on the site much more easily accessible by visitors. The site also has a member login area as well as a powerful content management system that enables NYBA staff to manage much of the site content themselves, including on-site advertising.
