UCC of New York

There are a range of chiropractic techniques available, and the challenge here was to help the visitor easily understand the NUCCA and Advanced Orthogonal techniques. A clean, clinical look was important for this client who wanted to offer a very informational site. Content on the site would explain a range of conditions, how the NUCCA procedure can help, along with a well-documented and visual explanation of every step of the NUCCA procedure.

We developed a medical design for this site, taking a scientific approach to the conditions treated by Dr. Gertner and his practice.


Original content was developed explaining each condition and treatment options, as well as providing useful links to other information sources. Additionally, unique interactive Flash graphics were developed, allowing the patient to click and learn more about the condition of subluxation and the areas of the body affected by spinal interferences.

"The site has been great for us. I get several new patients each month from the website."

DR. George Gertner