Vanthys needed a professional solution that reflected both the western and eastern cultures of its founders in the U.S. and India. The difficulty in designing this project and promoting a positive web presence was to be able to use the bright colors that of eastern cultural design in a way that could compliment the partners at both Jubilant Organosys and Eli Lilly.
Another challenge was to incorporate the use of third party systems with Vanthys that would allow the visitors to experience a seamless transition from the Vanthys.net site to its external systems.
Our design team reproduced the Vanthys logo colors into the site's navigation and continued the use of more subtle greys and blues that have become a standard in the BioTech industry.
We used industry standards and our experience with design and domain control to provide the user similar aesthetics to the third party Vanthys systems, thus allowing for a positive user experience.