Generative engine optimization: be described accurately in AI answers.
Investors, partners and scientists increasingly ask AI tools about companies like yours. Our SEO and GEO team helps make sure those answers are built on clear, accurate sources, starting with your own website.
What is generative engine optimization?
Generative engine optimization, or GEO, is the work of making your company easy for AI tools to find, understand, cite and describe accurately. When someone asks ChatGPT, Gemini, Perplexity, Claude or Google’s AI Overviews about your company, your science or your field, GEO helps make sure the answer draws on clear, trustworthy sources, including your own.
Traditional SEO
Be found in search results.- GoalRank your pages in a list of links.
- The resultA visitor clicks through to your website.
- What it relies onKeywords, page quality, links and technical health.
GEO
Be understood and described well in AI answers.- GoalBe cited, and described accurately, inside an answer.
- The resultThe reader forms an impression of you before they ever visit.
- What it relies onClear answers, structured data and consistent facts across the web.
No one controls what AI tools say, and results change over time. We improve the odds that your company is found and described accurately, and we test real questions so you can see the difference.
Why GEO matters for biotech and life science companies
Your audiences research carefully, and accuracy is part of your credibility.
- 01
Research now starts with a question
Investors, partners and recruits increasingly ask an AI tool for a summary of a company before they visit its website.
- 02
Science has to be described correctly
An AI answer that oversimplifies or misstates your technology can shape opinion before you have a chance to explain it.
- 03
Sources decide the answer
AI tools lean on pages that are clear, consistent and well structured. A website built to be understood gives them the right material.
What we do
A GEO program from our SEO and GEO team
We start by finding out how AI tools describe you today, then fix the sources they rely on.
- 01AI visibility auditWe ask the major AI tools real questions about your company, your technology and your competitors, and record how you are described and which sources are cited.
- 02Answer-first contentWe write or restructure pages that answer the questions your audiences ask, clearly and accurately, with your scientific review where it matters.
- 03Structured dataWe add structured data for your organization, people, services and FAQs, so machines can read the facts about you without guessing.
- 04Consistent profiles and factsWe align how your company is described across your website, LinkedIn and other profiles, because AI tools compare sources.
- 05Technical accessWe check that search and AI crawlers can reach and read your website, so your best content is not hidden.
- 06Monitoring and refreshWe re-test your question set on a regular schedule, report what has changed and update content as your science and your company evolve.
GEO foundations come with every website
Every new Axxiem website starts GEO-ready. The service goes deeper.
Included in every new website
Built in from day one.- Answer-first page structure
- Clear headings and a logical outline
- Organization and FAQ structured data
- Pages that crawlers can read
The GEO service
For companies that want to lead.- AI visibility audit across the major tools
- Ongoing answer-first content program
- Profile and fact consistency across the web
- Regular re-testing and reporting
How a GEO engagement runs
Four steps, repeated as your company and the AI tools evolve.
- 1AuditWe test real questions across the major AI tools and review your website and profiles.
- 2PlanYou receive a clear summary and a prioritized plan, with the questions that matter most first.
- 3BuildWe create answer-first content, structured data and consistent profiles, with your scientific review.
- 4MonitorWe re-test on a schedule, report what changed and refresh content as things move.
How we measure progress, honestly
AI answers vary by question and change over time, so we do not promise rankings. We promise a clear baseline, steady improvement work and regular reports.
Together we agree on a set of questions that matter to your audiences, and we track the same set over time.
- Are you mentioned?Whether your company appears in answers to the questions that matter.
- Are you described accurately?Whether the description of your company and your science is correct.
- Which sources are cited?Whether the sources behind the answers are the ones you want.
- What changed since last time?The movement from your baseline, reported on a regular schedule.
What clients say about us
“…truly exceeded our expectations.”
Adriann Sax, President and CEOVetigenics “…a whole new level.”
Lu Alleruzzo, CEO and Co-FounderImmunophotonics “We could not be happier with the new website.”
Steven R. Izatt, President and CEOIBC Advanced Technologies
Looking for something specific?
Search our services, projects and insights to find what you need.
Generative engine optimization questions, answered
What is generative engine optimization (GEO)?
Generative engine optimization, or GEO, is the work of making your company easy for AI tools to find, understand, cite and describe accurately. It covers the answers produced by tools such as ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews, not only the list of links in a traditional search result.
How is GEO different from SEO?
SEO aims to rank your pages in a list of search results. GEO aims to make sure that when an AI tool answers a question about your company, your field or your technology, it draws on clear, accurate, trustworthy sources, including yours. The two overlap, and strong SEO supports GEO, but GEO also looks at how your company is described across the wider web.
Can you guarantee that AI tools will mention my company?
No, and nobody can. AI tools change often, and their answers vary by question and over time. We improve the odds that your company is found, cited and described accurately, and we test real questions before and after our work so you can see what changed.
Which AI tools do you test?
We test the tools your audiences are most likely to use, such as ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews, using real questions that investors, partners, scientists and customers ask about your company and your field.
What happens in an AI visibility audit?
We ask the AI tools a set of agreed questions about your company, your technology and your competitors, record how you are described and which sources are cited, and review your website and online profiles for gaps and inconsistencies. You receive a clear summary and a prioritized plan.
What if an AI tool describes my company inaccurately?
We document what it says, find the sources it appears to rely on, and correct the information at its source: your website, your profiles and other pages that describe you. We cannot edit an AI tool’s answers directly, but accurate, consistent, well-structured sources are the most reliable way to improve them.
Is GEO included when you build my website?
Every new Axxiem website is built with GEO foundations: answer-first content, clear headings, and structured data for your organization and your FAQs. The GEO service goes further, with the audit, an ongoing content program, monitoring and regular refreshes.
Do I need new content for GEO?
Usually some. AI tools favor pages that answer real questions clearly. We identify the questions your audiences ask, and we write or restructure pages to answer them accurately, with your scientific review where it matters.
How long does GEO take to show results?
It varies. Fixing structure and inconsistencies can be reflected quickly, while changes in how AI tools describe you usually build over weeks and months. We re-test on a regular schedule and report what has changed.
Does GEO replace SEO?
No. Search engines still send valuable visitors, and many AI tools draw on the same web content that search engines index. We treat SEO and GEO as one program with two goals: being found in search and being represented well in AI answers.
Is GEO only for biotech companies?
No, but biotech and life science companies benefit in a particular way, because investors, partners and scientists research them carefully and accuracy matters. We also work with green tech, nonprofit, legal, financial and local businesses.
How much does GEO cost?
It depends on the scope: the size of your site, how many questions and competitors we test, and whether you want a one-time audit or an ongoing program. We scope and quote after a short conversation so the plan matches your goals.
Find out how AI describes your company today.
Our SEO and GEO team will test the questions that matter to your audiences and show you where you stand, with a plan for what to improve first.