Biotech SEO and digital marketing that gets the right people to your website.
A great website only works if the right people find it. Our SEO and digital marketing team helps investors, partners, scientists and customers find your company in search, and keeps your story consistent everywhere else they look.
Illustration of a visibility report. Results build over time.
SEO and digital marketing, explained
Search engine optimization, or SEO, is the work of helping the right people find your website when they search.
Our SEO and digital marketing team combines it with on-page optimization, Google Analytics and social media, so your website is easy to find, clear when visitors arrive and consistent everywhere else your audience looks. The team specializes in working with small and medium-sized businesses.
- Search engine optimizationEarn visibility when people look for answers.
- On-page optimizationMake every page say what it is about.
- Google AnalyticsSee how visitors find and use your site.
- Social mediaKeep your story consistent beyond your website.
Four parts of one program
Use them together, or start with the one that matters most to you.
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01
Search engine optimization
SEO is how your website earns visibility when investors, partners and customers look for answers, in search results and increasingly in AI-generated answers. We build pages that are clear to search engines and to readers alike.
- Pages built around what your audiences search for
- Clear titles, headings and structure
- A site search engines can read and trust
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On-page optimization
Titles, descriptions, headings, internal links and image text, so each page tells people and search engines exactly what it offers.
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Google Analytics
Google Analytics shows how visitors find and use your website. We use it to see which pages and messages are working.
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Social media
Our team can curate your social presence so it stays consistent with your website and your message.
- New illustrations for your channels
- Oversight of video content creation
- Curation of your social media presence
What good on-page SEO looks like
On-page optimization is the work done on the pages themselves. Each part tells people and search engines exactly what the page offers.
- 1Page titleSays what the page is about in a few words, and is the first thing searchers read.
- 2DescriptionSums up the page in a sentence or two, so the right person chooses to click.
- 3HeadingsGive the page a clear outline for readers and for search engines.
- 4Internal linksConnect related pages, so visitors can follow your story and search engines can too.
- 5Image textDescribes each image for people who cannot see it, and for search engines.
How an SEO program runs
Five steps, repeated as your company and your audiences change.
SEO builds over time. We report what changed, and we do not promise rankings.
Step 1
Review
We look at your website, how it is structured and how it appears in search today.
Step 2
Plan
We agree priorities and the questions your audiences search for, starting with what matters most.
Step 3
Optimize
We improve titles, descriptions, headings, internal links, image text and content.
Step 4
Measure
Google Analytics shows how visitors find and use the site, and which pages and messages are working.
Step 5
Refine
We use what the data shows to choose the next improvement, and report what changed.
Reports that answer plain questions
We use Google Analytics to show how visitors find and use your website, in language your whole team can read.
- Are the right people finding us?Where visitors come from, and whether they match the audiences you care about.
- Which pages and messages work?What visitors read, and where they go next.
- What are visitors doing?How people move through your site, and where they stop.
- What should we improve next?Evidence for the next change to your site or your marketing.
Social media that stays consistent with your website
Your website is only one place your audience meets your company. Our social media team curates your presence on the channels they use, so the story matches everywhere.
One client relies on us to develop new illustrations, oversee video content creation and curate its social media presence.
- IllustrationsNew visuals that explain your science and fit your channels.
- Video oversightGuidance from the first concept to the finished cut.
- CurationA presence that reflects your website and your message.
Works with the rest of Axxiem
The same team that builds and hosts your website can help people find it.
- Start hereBuilt into every new websiteWe build pages with search in mind, using clear titles, headings and structure.See Website Design
- Go furtherBe described well in AI answersMake sure AI tools find, cite and describe your company accurately.See GEO
- Add paid searchReach people while they searchGoogle Ads campaigns managed around your goals and your budget.See Google Ads Management
Straight answers about results
Search changes, and so do your audiences.
Here is what to expect from us, and what nobody can honestly promise.
What you can count on
- A clear starting point, so progress is visible
- Pages built with search in mind
- Reporting you can read and act on
- Improvements chosen from evidence
What nobody can promise
- A specific ranking or position
- Results by a set date
- Control over what search engines or AI tools show
- The same results as another company
SEO and digital marketing questions, answered
What does Axxiem’s SEO and digital marketing service include?
Our SEO and digital marketing team provides search engine optimization, on-page optimization and Google Analytics reporting, and can curate your social media presence. The team specializes in working with small and medium-sized businesses.
What is SEO?
Search engine optimization, or SEO, is the work of helping the right people find your website when they search. It combines clear pages, a site that search engines can read and content that answers the questions your audiences ask.
What is on-page optimization?
It is the work done on the pages themselves: titles, descriptions, headings, internal links and image text. Done well, each page tells both people and search engines exactly what it offers.
What do you use Google Analytics for?
Google Analytics shows how visitors find and use your website. We use it to see which pages and messages are working, so decisions about your site and your marketing rest on evidence and not on guesses.
Can you manage our social media?
Our social media team can curate your social presence so it stays consistent with your website and your message. One client relies on us to develop new illustrations, oversee video content creation and curate its social media presence.
How long does SEO take to show results?
It varies. Search engines take time to find, assess and reflect changes, and results usually build over weeks and months. We report what has changed so you can see progress along the way.
Can you guarantee a ranking?
No, and nobody can. Search engines decide what to show, and they change how they decide. We improve the odds that the right people find you, using clear pages and evidence from analytics, and we report what changed.
Is SEO included when you build my website?
We build pages with search in mind, using clear titles, headings and structure. Ongoing SEO, on-page optimization and Google Analytics reporting are available from our digital marketing team after launch.
How is SEO different from GEO?
SEO aims to rank your pages in a list of search results. GEO aims to make sure AI tools describe your company accurately. The two overlap, and strong SEO supports GEO, so we treat them as one program with two goals.
Do you also manage Google Ads?
Yes, as a separate service. SEO earns visibility over time, while Google Ads reaches people while they search. We can plan the two together so your pages and campaigns support each other.
Do I need a new website to benefit from SEO?
Not always. We can often improve an existing site’s titles, headings, links and content. If the way the site is built limits what is possible, we will tell you, and a redesign may be the better first step.
How much does SEO cost?
It depends on the scope: the size of your site, how competitive your field is and how much content and reporting you need. We scope and quote after a short conversation so the plan matches your goals.
Tell us who needs to find you.
Share your goals and your audience, and our SEO and digital marketing team will come back with a clear plan for what to improve first.
