Google Ads management that reaches people while they search.
We plan, build and manage Google Ads campaigns for biotech and life science companies around your goals and your budget, and we report on what the spend produced.
How a Google ad reaches a customer
Four steps happen in a moment, and we plan for each one.
- 1Someone searchesA person types what they need into Google.
- 2Your ad is eligibleGoogle matches the search to the terms you chose and decides which ads can appear.
- 3They click and landThey arrive on a page built for that search, not on a general home page.
- 4The result is measuredGoogle Analytics records what they did next, so we can improve the campaign.
Every click has a cost, so the details at each step matter.
What we manage, from the first search term to the report
A Google Ads account is built in layers. We plan each one around your goals.
- 1Campaign strategyWe start with your objectives and your audiences, then organize the account around them.
- 2Keyword researchWe research the search terms that matter to the people you want to reach.
- 3Ad copyWe write the ads people see, so each one matches what they searched for.
- 4Landing pages and conversion trackingWe design the page each ad points to and set up conversion tracking in Google Analytics.
- 5Ongoing optimization and clear reportingWe keep improving the campaigns as results come in, and we report what the spend produced.
Where your money goes
Two separate payments, so you can see exactly what each one covers.
We quote after a short conversation, so the plan matches your objectives.
Paid search and organic search do different jobs
The best results come from planning them together.
Google Ads
- Places your company in front of people who are actively searching
- Runs while the campaign is live and the budget is funded
- Gives you detailed data on which search terms and messages work
SEO and GEO
- Helps your pages earn visibility in search results and AI answers
- Builds over time, and we report what changed along the way
- Makes your site easier to find, understand and cite
Because we also design and optimize the website your ads point to, the landing pages and the campaigns are planned together.
Reports that show what the spend produced
Conversion tracking in Google Analytics connects each click to what happened next.
- What did we spend?
- What did the spend produce?
- Which search terms and messages worked?
- What are we changing next?
A cycle, not a one-time setup
Google Ads improves as results come in, so the work repeats.
What clients say about us
“…truly exceeded our expectations.”
Adriann Sax, President and CEOVetigenics “…a whole new level.”
Lu Alleruzzo, CEO and Co-FounderImmunophotonics “We could not be happier with the new website.”
Steven R. Izatt, President and CEOIBC Advanced Technologies
Looking for something specific?
Search our services, projects and insights to find what you need.
Google Ads management questions, answered
What does Axxiem’s Google Ads management include?
We plan, build and manage Google Ads campaigns around your goals and budget: keyword research, ad copy, landing pages, conversion tracking in Google Analytics, and ongoing optimization with clear reporting.
How does Google Ads work?
Your ads can appear above the regular results when people search for terms related to what you offer. You set a budget, and each click on your ad has a cost, so the details of the campaign matter.
Who pays for the ads?
You pay your advertising budget directly to Google. It is what Google charges for the clicks and impressions your ads receive. You pay Axxiem a separate management fee.
What does Google Ads management cost?
Our management fee is scoped based on the size and goals of your campaigns, and your advertising budget is separate. We quote after a short conversation so the plan matches your objectives.
Can you advertise biotech or medical topics on Google?
Ads about medical and biotech topics are subject to Google’s advertising policies, so we review them before launch. Tell us what you want to promote and we will tell you what is likely to be allowed.
Do the ads and the website work together?
Yes. Because we also design and optimize the website your ads point to, the landing pages and the campaigns are planned together.
How is Google Ads different from SEO?
Google Ads places your company in front of people who are actively searching, and it runs while the campaign is live and funded. SEO helps your pages earn visibility over time. We can plan the two together so your pages and campaigns support each other.
Can you guarantee clicks, leads or rankings?
No, and nobody can. Google decides which ads appear, and results depend on your market, your budget and your message. We report what your spend produced, and we use the data to improve the campaigns.
How will I know whether it is working?
We set up conversion tracking in Google Analytics, so each click can be connected to what the visitor did next. Our reports show what the spend produced, which search terms and messages worked, and what we are changing next.
Do I need a new website to run Google Ads?
Not always. Each ad needs a page that matches what the person searched for, and we design landing pages as part of the work. If your existing site limits what is possible, a redesign may be the better first step.
What do you need from me to start?
Your goals, your audiences and an advertising budget. We also need to set up or connect your Google Ads and Google Analytics accounts, and we will walk you through that.
How soon will I see results?
Campaigns can start appearing once they are reviewed and live. The most useful learning comes as results arrive, so the first weeks are for finding out which search terms and messages work, and we keep improving from there.
Put your company in front of people who are searching.
Tell us your goals, your audience and your budget, and we will come back with a clear plan for your campaigns.